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Open season on CRMs?: Friday’s Daily Brief

Martech

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Is CRM still important to you?

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10 Best Account-Based Selling Tools

SalesIntel

You may also easily integrate LinkedIn Sales Navigator with your CRM and sync all prospect information. InsideView. InsideView is a platform that integrates research and data into teams’ daily operations. Lattice helps you know which organizations are ready to purchase right now, as displayed in your CRM.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

The first step in the sales process is prospecting. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

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What Is an Account Based Marketing (ABM) App, Anyway?

InsideView

InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . InsideView received impressive scores for both its ability to execute along with its solid product strategy. . The ABM process . Where InsideView fits in. And with that ABM was born.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. This suite also offers CRM data-cleansing capabilities. That will still be important.”. The integration is in turn a challenge.

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

If the pendulum is really swinging the other way, then sales people will be taking a more active role earlier in the buying process. Advanced data enhancement and lead scoring make it easier for sales people to automate lead nurture processes without becoming marketing automation experts. I can definitely see the motivational poster.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. Results appear as lists in a CRM interface or as scores on a marketing databaset. User interface is a second differentiator.