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How Good Content can Help Improve Database Health

The Point

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. InsideView is gaining the most attention for this at the moment. These can be loaded into sales and CRM systems to make them easily accessible.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

This group includes InsideView , OneSource , SalesLoft and LeadSpace. But if you’re a marketer needing to identify and score B2B prospects, you’d still want to give them a look. It will feed the results back to the client''s CRM or marketing automation, which themselves will highlight any changes.

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Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Adobe Experience Cloud Blog

Both Marketing & Sales need to focus on creating sales enablement tools that sellers can easily customize depending on industry, decision maker and stage in the buying process.I'm talking about things like email messaging, provocative questions, ROI analysis tools, voicemail scripts, presentation templates. sales leads for their team?

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Sales Pipeline Radio, Episode 136: Q&A with Tracy Eiler @tracyleiler

Heinz Marketing

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. Every episode of Sales Pipeline Radio past, present, and future is always available at SalesPipelineRadio.com. I am, Matt.

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10 Best Sales Intelligence Tools to Consider for Your Business

SalesIntel

They enable you to collect, analyze, and present critical information to help you and your sales teams stay on top of new leads and insights. Sales Navigator makes it simple to create prospect lists based on the job titles and responsibilities of decision-makers. Try SalesIntel for Free. HubSpot Sales Hub. Try SalesIntel for Free.

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How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

Fast forward to the present. By the time your sales reps have the opportunity to interface with potential buyers, those prospects have already traveled through a big part of the buyer’s journey. It may be available from marketing intelligence systems like InsideView, or from social listening tools like Radian6.

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