CRM and Jigsaw - B2B Marketing Zone

Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

JULY 27, 2009

But from the business standpoint, inserting Genius URLs (inevitably if painfully shortened to “GURLs”) means that links in a social media post can now be tracked like other online responses: that is, the visitor can be tied to the original source, assigned a tracking cookie, shown special messages and added to normal lead processing streams.

Social Media

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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management

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B2B Marketing Zone

Genius.com Adds Short URLs to Capture Social Media Replies

B2B Lead Management Market Heats Up

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