LeadSloth

SEPTEMBER 8, 2010

Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What if you’re choosing a CRM system today?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

MAY 5, 2010

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

MAY 25, 2010

Selling the company to a well-known software company may be a very good outcome for Market2Lead (speculation, I have no inside information on this). A Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated. Marketing & Sales Belong Together.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

LeadSloth

AUGUST 26, 2010

It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 22, 2009

Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. That is great for manageability, but – if you have the habit of qualifying leads before sending them to the CRM system – you now have a database full with unqualified leads.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

FEBRUARY 10, 2010

But what exactly do they want to do with that information? You need to link marketing automation to CRM so you can link campaigns to sales opportunities. Part of the data you need comes from your website and partly it is from your CRM system. Just hook it up to your Marketing and CRM databases, and do your analysis.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

JULY 12, 2010

Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100