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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. billion acquisition of LinkedIn.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. HubSpot particularly comes to mind, which is a testament to their own marketing skills.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. PS – You included HubSpot in the list of “outbound” marketing systems, and I just wanted to make clear that the complete opposite is true – HubSpot is an inbound marketing system. I’m sure I forgot a few.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Pricing starts at about $300 per month. Based in the U.K.,

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

1) Customer Relationship Management (CRM). A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Example: HubSpot COS. 3) Social Media Marketing (SMM) and Brand Monitoring.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. looked at over 40,000 HubSpot-customer landing pages. Jigsaw (10). Enterprise 2.0.