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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Your product can only solve so many needs, so it’s important to select the right market segment (or segments) for your offering. Rank all potential market segments based on two measures: market attractiveness and competitive strength. Large, fast-growing and price-insensitive segments are generally considered to be ideal.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Your product can only solve so many needs, so it’s important to select the right market segment (or segments) for your offering. How to define the ideal target market Rank all potential market segments based on two measures: market attractiveness and competitive strength. See above for an example.