Act-On

APRIL 10, 2024

Score those strong purchase indicators highly and send these white-hot leads to sales. Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit. No guesswork, no gut instinct — it’s all in the numbers.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

DECEMBER 8, 2023

Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. One of the most important integrations is with your CRM tool. Try creating a list of all contacts that is not segmented in your CRM.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

FEBRUARY 6, 2024

Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. One of the most important integrations is with your CRM tool. Try creating a list of all contacts that is not segmented in your CRM.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130