27 Ways to Slice & Dice Your Email List for Better Segmentation
MAY 31, 2012
We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? Alright, now that you're undoubtedly on board with list segmentation, you're probably asking yourself how you should slice and dice your own list. 27 Smart Ways to Segment Your Email List.
What is Predictive Marketing?
APRIL 6, 2016
zero search interest on Google. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. The most common use of predictive marketing analytics today is within a companies' CRM. Predictive Analytics CRM Predictive Lead Scoring Marketing Predictive Marketing Data Science B2Bmarketing
CMOs Win When High-Value Customers Are Treated Personally Online
Buzz Marketing for Technology
MARCH 13, 2014
The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands. By using automated segmentation and targeting, brands should be able to detect segments unique to their brands and industries.
Getting to the Heart of It: CRM Technology
MAY 17, 2016
Customer Relationship Management (CRM) is what keeps that heart beating. strategy before it is a technology, CRM puts your patrons at the center of your business, where they should be. It focuses on fostering relationships by maintaining regular, organized contact with clients, customers, former customers, and prospects. Popular CRM Tools. Why CRM? Where Is CRM Going?
Swish! How The Phoenix Suns Used Fan History To Drive Sales
It's All About Revenue
MARCH 1, 2011
Residing within the team’s Microsoft CRM solution were not only names and addresses of past and present season ticket-holders, but the also a “since” date, marking the date of a fan’s first purchase. Pulling the “since” data from its CRM solution into their marketing automation system, the Suns deployed a ultra-targeted email campaign that directed previous season ticket buyers to a hypersite loaded with a personal message and photos from the customer’s point of origin with the team. Google Bookmarks. by Jesse Noyes | Tweet this. It was nothing but net. Share email.
How to Use Predictive Lead Scoring
FEBRUARY 4, 2016
If Google can guess what you’re about to search for—based on what you, and others have searched for previously—why shouldn’t your CRM and marketing automation system tell you which leads and accounts to prioritize, based on whom you’ve successfully sold to before? This is what we call micro-segmentation. 5. 6 Ways to Make Your Marketing More Effective Using Predictive Scores.
How SMBs can get more leads through marketing automation
grow - Practical Marketing Solutions
DECEMBER 20, 2016
What’s best, all of this is done automatically once you’ve set up your campaigns, emails, and segmented your audience, all of which we will get into below. Segmenting your list. How you choose to segment your list is completely up to you and it can depend a lot on what type of business, website, or blog you have. Illustration marked as safe for re-use by Google search. .
The 100 Year History Lesson On Marketing Operations and MarTech
DECEMBER 3, 2015
Before database marketing and CRM software, marketers miscounted leads, double counting or not giving enough credit to those channels responsible for brand discovery. Marketers could now segment their audiences and track sales. From direct mail to the email in the 1990’s, marketers could segment and target their audiences based on purchase history and demographic factors.
You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
MARCH 30, 2016
Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done. Marketo) and the CRM (e.g. And neither will the CRM. It just doesn’t feel right.
B2B CRM / Branding Model
B2B Marketing Confidential
NOVEMBER 12, 2008
Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. The concept, while not earth-shattering, does provide some clarity to the role of branding and CRM in a B2B organization. Basically the framework divides up the CRM value chain into four parts. Lets stat with Marketing Management.
Does mobile search work for your business?
AUGUST 20, 2014
Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. It’s expected that Google will begin offering device tracking soon, which will determine the physical location of your customers’ devices and enable you to determine whether your ads led to in-store activity. Which begs the question: does mobile search work?
The State of Marketing Technology, in 12 Charts
OCTOBER 18, 2016
What the hell is a CRM 1 anyway? The chart offers a segmented look at the 3,500 companies Brinker considers part of the martech industry. Options range from the ubiquitous and free (Google Analytics) to the wildly expensive and advanced tools offered by powerhouses like SAS and Oracle. When it comes to actual purchase decisions, though, there is less consensus.
Insight into Using Ad Retargeting to Convert Email Leads
NOVEMBER 13, 2015
In order to implement a successful email retargeting program, it’s imperative that you have a clean email database that is segmented appropriately. Here’s my recommendation for MINIMAL lead list segmentation : Current Prospects. Creating those three buckets or segments will help you avoid the major pitfalls of ad retargeting. The last thing you want to do is continue to push a pre-sales message/ad to someone who has already purchased your product. But Wait, There’s a Problem…. S#$%, Google always finds a way to ruin the fun for marketers. Past Customers.
Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
B2B Lead Blog
SEPTEMBER 24, 2012
The phrase I heard a couple of times at the Dreamforce show in San Francisco was that some of these tools are like “ a ferrari in a garage ” – expensive, powerful tools purchased and capable but not being used at all as planned or expected. Nothing could be further from the truth. Many at the show were just at the beginning of their marketing automation journey.
Marketing attribution systems: a quick look at the options
Customer Experience Matrix
FEBRUARY 7, 2016
You need the individual data to know who saw which messages and who ended up making a purchase. Classic marketing mix models instead look at promotion expense by channel by market (usually a geographic region, sometimes a demographic or other segment) and find correlations over time between spending levels and sales. I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not.
How to Tie Your LinkedIn Ads to Revenue
NOVEMBER 10, 2016
LinkedIn ads, even in the most ideal scenario, are just one or two or three out of many interactions that a prospect has with a company before making a purchase decision. In B2B customer journeys, there are often dozens of touchpoints from the first touch to the purchase. Wherever you do your reporting, you should be able to segment your marketing output based on your UTM parameters.
Your website must adapt based on data
DECEMBER 15, 2015
While I believe going mobile was not a choice over the last couple years — because of Google — it seems to me that the same sort of A/B testing and segmentation that people have been using for their email newsletters is now becoming affordable and accessible not only on the email list level but even at the website level. remember, years ago, that Amazon was doing this.
Why the sales funnel is alive and well and living on the web
grow - Practical Marketing Solutions
MAY 10, 2016
The funnel model also allows us to segment and scale lead management. If you stack up all of the leads in an honest and robust CRM based on where they’re at in the buyer’s journey it will always resemble a funnel. Fast forward to 2011 when Google published its breakthrough study on ZMOT. The funnel model also allows us to segment and scale lead management. No way.
The Definition of Omni-Channel Marketing – Plus 7 Tips
Modern B2B Marketing
APRIL 1, 2014
Regularly review the experience your customers go through in order to research, purchase, and connect with your products. Segment Your Audience. Understand which data points are useful to you, and segment your audience accordingly. If a customer has previously engaged or purchased your product, you probably want to consider that in your marketing. Measure Everything!
How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
APRIL 26, 2016
By now, you probably know that today's buyers hold all of the power when making a purchasing decision. Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. These should be folks who recently made a purchase (or purposefully decided not to make one). Step 2: Recruit Buyers.
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. If your budget can support it, set up a system such as Eloqua.com, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM). Score them, segment them, and send targeted and thoughtful communications. “A blog gets you 55% more traffic!”
How to Fix a Broken Lead-Nurturing Strategy
NOVEMBER 15, 2016
The downsides to automated lead nurturing come in their complexity and the potential for error that that complexity causes,” Paley said, “Creating hyper-specific segments in your email marketing program is great, but when you have twenty to thirty segments, it’s nearly impossible to make sure everything is going swimmingly and everyone is getting the right emails.”
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
JANUARY 18, 2016
Agencies who embrace MA get measurable results by using tools for inbound and outbound marketing, including behavioral email campaigns, web personalization and integration with their CRM to pass hot leads to sales and help their clients grow revenue – and to demonstrate how the agency contributes to ROI. Google it and check some of them out to find one that best fits your needs.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Marketing automation. Personalization. Wes Yee.
The A-Z Guide to B2B Lead Generation
DECEMBER 5, 2011
Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. Your email platform needs to be robust enough to manage audience segments and provide analytic tools to monitor your tests. F- Funnel Optimization. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. G- Google. Don’t take conversion strategy lightly. D- Demand Generation.
Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
Customer Experience Matrix
FEBRUARY 21, 2014
Some of this, such as DUNS Number, is purchased from external sources and requires extra payment. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua. Bizo then matches segment members to Bizo identities and delivers Web site, advertising or social messages tailored to each segment.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
Segmentation, Targeting & Personalization. CRM, social, web, mobile), and (3) ease of use. When comparing the eventual winning vendor to the rest of the considered vendors, 61% of respondents agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchasing process. Registration during purchase (50%). They’re getting old.
How Context Strengthens Your Entire Marketing Funnel
FEBRUARY 19, 2013
In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. Your CRM System & Your Sales Process. Social Media.
Top 10 Strategies for Marketing Technology Services
JULY 16, 2015
Remember that over 87% of technology services buyers are checking out your website before making a purchasing decision. Meet Your New Best Friend: The CRM. Firms greatly benefit from using some sort of customer relationship management (CRM) tool. There are a number of CRM softwares out there, all with their own set of capabilities. So many leads, so little time. Not you?
70 New (Really) Marketing Automation Stats
APRIL 8, 2014
Segmentation, Targeting & Personalization. CRM, social, web, mobile), and (3) ease of use. Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service. Registration during purchase (50%). Of those, 71.6% use Google.
8 Insightful Marketing Predictions for 2013 and Beyond
DECEMBER 4, 2012
For the past decade and a half, marketers have often thought of SEO, social media, and content as separate channels and segmented practices. With such a dramatic shift toward more personal, unsolicited marketing, 2013 will see much more targeted, segmented email campaigns aimed at delivering more relevant content to recipients. It's that time of year again! Don't have one handy?
Digital Marketing Glossary, Part 1
FEBRUARY 17, 2014
AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Google’s famously has more than 200 major components. BANT criteria : “BANT” is an acronym representing Budget, Authority, Need, and (purchase) Timeframe. Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. Guilty as charged.
Creating a Dynamic View of Customer Status
B2B Marketing Confidential
AUGUST 27, 2009
Thursday, August 27, 2009 Creating a Dynamic View of Customer Status When trying to manage a population of customers in a high frequency-of-purchase business where unique customer data are obtainable, it can be helpful to look at a grid comparing: Frequency of purchase in the last "active" 30 day period, and; Last purchase date. To do this, I use the concept of vectors.
10 E-Mail Optimization Tactics
Manhattan Marketing Maven
SEPTEMBER 11, 2012
Segment the lists by the frequency of opens or clicks or the absence of the same. Many e-mail marketers run dedicated Google Adgroups using key words like offers, deals or weekly specials as an always-on low cost name acquisition tactic which generally works. Beyond the immediate purchase stimulus, e-mail plays an offline branding and traffic-building role. Understand where and why customers and prospects check e-mail to create new persuasion and entertainment opportunities corresponding to predictable need and purchase patterns. Your list is your WMD.
What is Hubspot? Marketing Automation Software Series
B2B Lead Blog
JUNE 11, 2013
Unlike other tools that leave marketers to rely on purchased lists, an existing database or other “outbound” efforts to generate leads, HubSpot helps marketers tackle the challenge of building their own database of quality leads head on. We are backed by some of the biggest names in the industry (our investors include Google Ventures, Salesforce, and Sequoia Capital.)
Which Marketing Software Applications Matter to B2B Marketers?
DECEMBER 6, 2014
Nearly all of the respondents (97%) use email marketing software, with customer relationship management (CRM) a very close second, and marketing automation solutions coming in third. Nor is it surprising to see CRM and marketing automation rounding out the top three. In turn, nurtured leads make 47% larger purchases than non-nurtured leads. Ranking What Matters.
How to Use Dynamic Content for "Smarter" Marketing
SEPTEMBER 6, 2013
Waze : Recently bought by Google, Waze takes static maps and infuses them with real-time context from other vehicles. Using data from a contact database, marketers could segment their mailing lists based on a recipient''s characteristic. Smart content starts with information from a marketing database or customer relationship management (CRM) system. Let''s dive in.
Could Your Content Go Further? How Paid Distribution Can Help
DECEMBER 17, 2013
But with changes to Google''s algorithms and the continual rise of social comes massive opportunity for those businesses that realign spend to where it matters most. The growing social audience and Google’s new carrot-and-stick approach to rewarding good content and punishing bad practice has made investment in it an absolute necessity. Google Display and Retargeting.
Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
B2B Marketing Zone Posts
JANUARY 4, 2011
Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Social CRM - How some companies are using it. 15 ways to Segment Your Leads Database for Targeted B2B Marketing Programs - B2B Lead Blog , December 29, 2010. Why Integrating Your Blog with Your Homepage Is Vital to Your Content Marketing Strategy and to Google SEO - Content Marketing Today , September 3, 2010. B-to-B Marketers: How Many Calls Does it Take to Make a Sale? Google (1069).
LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
Customer Experience Matrix
JUNE 30, 2010
This means it had to be possible for clients to purchase and configure the system, learn how to use it and resolve support issues with next to no involvement by LoopFuse staff. For evidence that a free entry-level product does not automatically drive out higher priced systems, consider the hosted CRM market. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. The Market2Lead-Oracle deal raises the other major question facing marketing automation vendors: what role CRM vendors will play?