Customer Experience Matrix

JUNE 30, 2010

This means it had to be possible for clients to purchase and configure the system, learn how to use it and resolve support issues with next to no involvement by LoopFuse staff. For evidence that a free entry-level product does not automatically drive out higher priced systems, consider the hosted CRM market.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

JANUARY 7, 2013

1) Segment your lists. There are tons of ways to segment your email lists based on properties like geographic location or behaviors like which of your pages they’ve visited. It’s called Google, and now that over 50% of senior citizens are on the internet , online marketing isn’t just for targeting those young whippersnappers anymore.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. These questions should be answered by companies before making the purchase. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100