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| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 1, 2010 [CRM, Generation] Hard Data to Justify Your Marketing Automation Investment
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3.
| | HUBSPOT
FEBRUARY 22, 2011 [CRM, Generation] 9 Benefits of Lead Nurturing
An InsideSales.com study found that 35-50% of sales go to the vendor that responds first to an inquiry, and a HubSpot study found that response rates decline as the age of a lead increases. Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Online Marketing & Lead Nurturing in the Era of Social CRM.
FEBRUARY 22, 2011 | HUBSPOT
[CRM, Generation] 9 Benefits of Lead Nurturing
SEPTEMBER 1, 2010 | CUSTOMER EXPERIENCE MATRIX
[CRM, Generation] Hard Data to Justify Your Marketing Automation Investment
JULY 31, 2009 | DELICIOUS B2BMARKETING
[CRM, Generation] Demandbase: A New Twist In The Lead Management Automation Market
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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [CRM, Generation] Demandbase: A New Twist In The Lead Management Automation Market
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.
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