LeadSloth

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What does CRM integration mean?

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. But that percentage is rapidly growing.