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Trending Sources Acquires ExactTarget


The integration of web content management systems, marketing automation suites, social engagement platforms and CRM is quickly becoming a necessity in today''s business climate. The impact of the convergence of these technologies continues to grow, made evident today by the acquisition of ExactTarget by As a marketer, it''s exactly the kind of attention we need.

My online influencer research and engagement process


Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band.

Business Must Have: Social CRM apps

Sales Intelligence View

Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse. Thus, social CRM apps were born. Social CRM apps are now common among sales people. For the sales people on the other end of the social media conversation, they should expect to gain vital CRM analytics through it, too.

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Dreamforce 2011: Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at ’s Dreamforce conference. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's and Heroku platforms and database, or to see them encourage existing vendors to migrate to the infrastructure. dreamforce revenue performance management enterprise software b2b marketing automation

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. highly favorable product review is published in an online journal. ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage. Value.

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Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

Dan Darcy – Dan, VP of Product Marketing for, shares views on tech, social media and business. Neil Davey – A journalist, Neil reports on the CRM industry. Matt McCoy – Online Marketing Manager for Volt, Matt tweets about the latest in marketing and social media. Sean Parker – Director of Digital Media for the Washington Capitals, Sean tackles online media. Bill Strawderman – A self-professed social media geek for AT&T, Bill tweets about B2B online marketing. Facebook. by Jesse Noyes | Tweet this Social media is a meritocracy, right?

13 Famous (and Must-See) Marketers at Dreamforce

Modern B2B Marketing

Session:  Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Lauren Vaccarello, Author of Complete B2B Online Marketing  and Sr. Director of Online Marketing at Session: How Uses Online Marketing to Grow Our Business (FULL).

InsideView Brings Sales Intelligence to International Sales Teams

Sales Intelligence View

The UK and Ireland Edition of InsideView will be generally available in Q1, as a stand-alone application as well as a mash-up within market-leading CRM applications including Microsoft Dynamics , Netsuite , Oracle CRM On Demand , , SAP , and SugarCRM.   “There is a worldwide demand for more intelligent ways of doing business, nowhere is this more true than in marketing, sales, and service. Our clients are constantly under pressure to maximize the value from their Microsoft CRM deployment. question for CRM users in sales and account management.”.

The 29 Best Social Media Monitoring Tools


However—96% of the people who discuss brands online do not follow those brands’ owned profiles. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. No matter what you sell, people are talking about your brand online; do you know what they are saying? Google Review Count:  345.

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. They can also flag existing segment members within the client’s current CRM database and import segment members who are not already in the client’s CRM (a.k.a. net new prospects”).

The 10 Best B2B Videos

It's All About Revenue

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, ( State of Cloud Computing ) and even for themselves ( State of the Internet ).  Other winners included:, which took home the Grand Prize for How to Use Online Video for B2B Marketing and also collected awards in the categories of Best Customer Service Video ( Service Cloud Demo ) and Best Video Explaining a New Concept ( Chatter Overview Demo ). Facebook. by Joe Chernov | Tweet this. Perfect. 

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What’s the Difference Between “Sales 2.0? & “Social Selling”?

Sales Intelligence View

You can look for mentions in the media, find them on LinkedIn, Facebook and Twitter, but you also need to know what’s going on within that person’s company. This trend became even more clear with the purchase of Radian6 by last month. Sales Intelligence Social Selling b2b sales crm 2.0 The sales environment continues to evolve. So whats the difference? Sales 2.0

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence


He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” ” Convergence: Technology, CRM & Social Media. What can I do? Stay Tuned

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence


He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” ” Convergence: Technology, CRM & Social Media. What can I do? Stay Tuned

The 14 Best Marketing Automation Tools


Now owned by and tightly integrated with, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. CRM functionality combined with email marketing, lead nurturing, team collaboration/project management, sales pipeline management, and survey tools, particularly well suited for professional services firms.

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. IT marketers meeting buyers' online content needs. announces Chatter, social computing for enterprise companies. Big M&A Month-.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Marketingcloud – Marketing Cloud – An extension of, an integrated way of utilizing SalesForce in the Cloud. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Marketing Goes To Washington: How One Think-Tank Gets The Message Out

It's All About Revenue

The nonprofit monitors how donors, from individuals to foundations, are interacting with them on online. “We are able to identify audiences not only by what issues they may have expressed an interest in,” Brian pointed out, “but also through a lead scoring analysis that adds interest based on actual online behavior.”. Facebook. by Jesse Noyes | Tweet this. But a think tank?

An Intelligent Approach to Influence Measurement

Paul Gillin

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. Victory will go to the swiftest.

Tapping Social Networks for Business: Interview with @ClaraShih.


After all, Shih created Faceconnector , an application that pulls Facebook profile information into’s CRM application. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. If you go to Cisco’s Facebook page, they have a great page there and it’s largely B2B oriented. Or Does It? 5.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with CRM, BlueKai DMP, and Eloqua marketing automation. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.

First Pictures From Dreamforce

Sales Intelligence View

It was exciting to see all of the Tweets and Facebook updates from people as the arrived. Within hours great pictures started getting posted online for Dreamforce. Tagged: CRM, Dreamforce, Sales 2.0, Salesforce,, salesview. Conferences CRM Dreamforce Sales 2.0 Salesforce salesviewThe time for Dreamforce has finally arrived. Here are some of my favorites.

60 Marketing Acronyms Every Industry Pro Should Know


usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. Examples:, Google. CRM: Customer Relationship Management. A set of software programs that let companies keep track of everything they do with their existing and potential customers. FB: Facebook. It can really throw you off your game in a conversation.

Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

It lacks the integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites.

How to Calculate Social Marketing ROI

Paul Gillin

The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks. good CRM system is essential. Many excellent solutions are now available on a software-as-a-service basis today, including , RightNow Technologies and NetSuite. My biggest concern is that these ideas are overly simplistic.

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The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers

WindMill Networking

Focus: Measurement Facebook allows you access to your Facebook account on your smart phone. Facebook allows brands to engage with consumer via posting photos, videos, sending direct messages, and posting on ‘timelines’.  Focus: Connecting and Learning Spout provides a steady stream of news, tweets, messages, comments from your Facebook, and Google Reader (RSS) feeds.

How to Make Customer Experience the Heart of Your Internet Marketing Strategy


Websites have evolved far beyond being an online company brochure. Social graph: Behavior on social networks like Facebook and LinkedIn. In other words, don't spend your time on Facebook if your audience is on Quora and LinkedIn. Here's a question for you: How much does customer experience factor into your marketing strategy ? Let's learn more, shall we? it's alive and kicking!

Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

B2B Ideas @ Work

Anyone with the least bit of interest in B2B social media marketing knows there is an abundance of information about it everywhere you look online. consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. This is the fourth article in a series that began as guest blogs for Savvy B2B. Late to get started. Have already given up.

How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]


Have a number of different ways that people can get support like forums, social media presence, phone lines, online chat, etc. You can get to You can get to any number of CRM or sort of back office applications. Past Episodes : Gauging Online Influence with Jason Keath of Social Fresh. How to Rock Your Facebook Fan Page with John Haydon.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

Applications such as already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Is Vertical CRM Right For Your Organization? Or talk about whats going on in the CRM industry or at your organization? ERP Internet Cust.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Costs are being cut with as-a-service applications such as Frugalnomics Forces Changes in Sales Enablement ► August (22) Don't Just "Sell the Problem", Quantify It Alinean Sponsors TechTarget Online ROI Summit Alinean Adds Six New B2B Customers Alinean Named to Inc. So will this budget season prove to be scarier than most? They do if they are.

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. All comes together in a mashup within your own CRM – InsideView integrates with all of today's most popular CRM systems namely, SugarCRM, and recently announced Microsoft Dynamics, Oracle, and Landslide.

11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Modern B2B Marketing

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. CRM tools:   An example of these are Oracle ‘ s and’s mobile apps.  Imagine being able to pull up your attendee list for an event on your phone right from your CRM and then check-off people as they arrive.   Iphone Apps for B2B Marketing. There were a lot of negative comments, saying there will be no use or impact.  I disagree.   .

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Social CRM - How some companies are using it. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? CRM (66).

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