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Why You Need LinkedIn Ads as a B2B Marketer in 2023

Launch Marketing

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

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How to Do Sales Prospecting the Right Way

Salesforce Marketing Cloud

Prospects — the potential customers you want to sell to — are the fuel for the sales pipeline. Every prospect represents a possible deal. So growing your base of prospects and working to nurture them will grow your revenue. Speed up your prospecting What is sales prospecting? Leads are unqualified prospects.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow.

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Prospect Research for the Professional Services

Hinge Marketing

And your prospect may have more than money at stake—their professional reputation may be on the line. . Conducting prospect research can help you alleviate their concerns. When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them.

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Social Selling on LinkedIn | Using LinkedIn in Your ABM Strategy

Strategic-IC

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.