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HubSpot’s November 2023 releases: The manager’s guide

Martech

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

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[Announcement] New Zapier Field Mapping to Supercharge Your Lead Generation

Optinmonster

Instead of focusing on the theory, let’s look at some clear examples of what you can do: Use lead data to target your prospects with Google, Facebook, or LinkedIn ads You can target or retarget leads with paid advertising on multiple platforms, to push them further down your marketing funnel.

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Potential B2B Marketing Predictions and Trends for 2023

Only B2B

LinkedIn and cold calling are still effective B2B marketing strategies. When we refer to social selling, we do not, however, imply bombarding users of LinkedIn or Facebook with messages about your product or links to Calendly urging them to schedule a demo. Start with LinkedIn if you’re not sure which platform to use.

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2021 Social Media Updates

ClearVoice

Social media updates for LinkedIn. March 2021 — LinkedIn celebrates International Women’s Day through e-learning. For International Women’s Day, LinkedIn unlocked numerous platform learning courses. January 2021 — LinkedIn launches Marketing Labs for its advertisers. Social media updates for Facebook.

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot

Privacy Concerns AI tools require customer data access, leading to privacy and security concerns. Companies need to ensure that customer data is kept secure and confidential to protect customers’ privacy. It's a conversational CRM bot that can identify relevant prospects from your CRM data. 29+ language options.

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A New World for B2B: Demandbase and LiveRamp To Provide Industry-Leading Identification and Targeting Solutions

Engagio

An industry-leading re-targeting tool to reach customers inside B2B organizations’ CRM and marketing automation systems. Audience push-and-pull to more channels, including Facebook, LinkedIn, and Twitter. Integration of LiveRamp’s privacy-first, pseudonymous identifier into Demandbase’s best-in-class ad-targeting solution.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.