ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

DECEMBER 20, 2011

Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. What if CRM had not been invented? Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

APRIL 10, 2014

Stride is a Cloud-based CRM and mobile app that helps small to medium sized agencies manage and track leads, as well as close more deals. They can be found on Twitter and Facebook.' It’s all a matter of research and timing. Mike Kamo is the VP of marketing for Strideapp.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

FEBRUARY 24, 2016

They go into a black hole (sometimes called CRM). Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. It doesn’t have to be that way. Is 60-70% of the buying process over before prospects want to engage with a salesperson? But it isn’t.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. This is classic inside-out thinking, the same thing that got CRM into trouble. You're made to wait an hour, treated rudely, and then told your opening deposit isn't big enough to get an account.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

JUNE 8, 2012

She was recently selected as one of the top 25 CRM influencers you should be following by Zoho. If your customers aren’t on Facebook, do you really need to be there? Ginger has covered the industry for more than 25 years. Social media —Understand how often your customers are on social, how they use it and where they use it.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120