LeadSloth

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Social Media & Marketing Automation

LeadSloth

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# I asked myself: Does Marketing Automation Get Social? Social Media ROI.

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. Chatter and Marketing Automation. Salesforce.com Chatter Screenshot.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Social Media. So it’s about having conversations with your (potential) clients rather than just blasting out your message.

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Marketing Automation Trends for 2010

LeadSloth

An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. are enabling and 2.)