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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g., Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Pricing. Features and Capabilities of Marketing Automation versus CRM. emails).

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Discover 3 Types of Marketing Automation Engagements for Agencies

Marketing Action

There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability. Several key traditional agency services can fit neatly under the marketing automation umbrella, including (but certainly not limited to): Emails and landing page design. landing pages and emails messages) gets easier.

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. Simple telemarketing could also be handled within the system using its CRM features. Other prices were unchanged.]

The 14 Best Marketing Automation Tools


But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing:  contact vendor. Pricing:  free. Google Review Count: 93,900.

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7 Creative Examples of Bottom-of-the-Funnel Marketing


Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. Leads low in the funnel need something beyond the standard pricing info and a few testimonials. Drip Email Campaigns. Who’s Using Bottom of the Funnel Marketing?

Advanced Retargeting: Nurturing Your Audience Across Digital Channels


But just as ABM is a new concept that is really 20+ years in the making, an effective retargeting campaign for ABM relies on some old-school marketing. Let’s review what you’ll want to consider as you launch your next retargeting campaign for ABM, and how they all the pieces fit together. It’s the summer hit equivalent of Justin Timberlake’s “ Can’t Stop the Feeling.”.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. Emails are delivered through ExactTarget. That''s theme number three.

Convince and Convert: Why Calculators Are a Demand Gen Marketer’s Best Friend


One of the most common questions a B2B buyer will ask is “How will this solution impact my bottom line?” A marketer could answer this question with a pricing grid or a case study – but these methods lack a certain amount of personalization. Don’t ditch your pricing grid, but do try a calculator. Pricing Calculator from HubSpot. Give the people what they need. Request a call ! .

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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. So why do it now?

20 Ways you can Use Visitor Tracking to “Spice Up” Sales and Marketing

Lead Liaison

You just bought a shiny new car, or  website visitor tracking , which might be around the price of that new car (if you’re buying a Tata). To get more out of email marketing. Integrate your email campaigns (Mailchimp, Constant Contact, etc.) To track 1:1 sales emails. To import leads directly into your CRM. To find new leads. For sales efficiency.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Unitrends used a superhero themed assessment as part of a lead gen campaign that generated more than 700 leads and $1 million in sales pipeline in just 4 months. Meanwhile if you aren’t creating interactive content, how you aren’t able to test it against your current ads and email campaigns to see what converts at a higher rate. 4. All of this impacts pricing.

V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Users can send test emails and include seed names.

7 Reasons Why Marketing Automation Projects Fail


It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. For best results, the website and nurturing campaigns need to be highly relevant for them.

Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment


wrote in specific detail about six different strategies for aligning both sales and marketing teams – from setting up Interesting Moments in your CRM and paying attention to activity alerts, to tweaking segmentation strategies, lead scoring and outreach cadences. What happens in most companies is this – marketing works extremely hard to generate leads from a variety of sources (Organic optimization, Paid Advertising, Tradeshows, Email – you name it). It’s a simple concept really – one that most B2B marketers and sales teams are familiar with.

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Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign. Likewise, a good email campaign should read like a story. Best Practice #5: Always Use the Deliverability Circle–Understand email reputation.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Ruud Hein steps through a quick process for creating Facebook lists, and recommends various uses for them such as sharing information with only a specific subset of your contacts, or using Facebook lists as a CRM tool. It’s approaching one billion users worldwide. ” Ouch.

31 Wicked Cool Benefits of Marketing Automation

Marketing Action

Without Marketing Automation, most email campaigns would have the same clickthrough rates as Nigerian phishing scams. When Marketing Automation integrates with a CRM, it always remembers to send flowers the next day. We leave you with the inimitable rap of Sir Vincent Price. Vincent Price and Raven, source: Wikipedia. Hallowmas. All Souls’ Day. All Hollows Day.

Getting to Yes: 5 Marketing Automation Myths Debunked

Marketing Action

It wasn’t long ago when large enterprise systems with correspondingly large price tags were the only game in town. Most are cloud-based platforms and offer flexible pricing tiers and/or subscription models that keep costs low while still providing robust functionality. They currently send batch-and-blast emails maybe once a month. Test the campaign. The answer is no.”.

87 New (Really) Marketing Automation Stats

Marketing Action

Email Marketing. B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. eMarketer, Email Marketing Benchmarks , Feb 2013). Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g.,

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70 New (Really) Marketing Automation Stats

Marketing Action

Email Marketing. B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. eMarketer, Email Marketing Benchmarks , Feb 2013). Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g.,

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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest. To promote your content , targeted email campaigns are the preferred vehicle in the professional services industry.

An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome

Marketing Action

That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. MONIQUE:   Give me a brief history of how you discovered automated email programs. MONIQUE:   That’s roughly $50,000 per email.

3 Steps to Choosing the Right Marketing Automation Solution for Your Agency

Marketing Action

The marketing automation solution you choose should support: Asset creation, such as email messages, landing pages, and online forms. Easy, minimal-click campaign creation, management, and scheduling. Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. Automated programs for lead nurturing, trigger email campaigns, etc.

Marketing Automation: 6 Examples of Success

Marketing Action

US Fleet Tracking achieves $30,000 revenue in Black Friday campaign. Within a few short days of implementing Act-On, US Fleet Tracking launched its first campaign on nothing short of the biggest eCommerce day of the year. The result: 25% of recipients filled out a call-back form and the campaign pulled down $30,000 in revenue. Reduced time spent on cold calls. We’re all ears.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010. 26 Must-Have Negative Keywords for B2B PPC Campaigns - The Point , March 16, 2010. Wake up and Send More Email - Anything Goes Marketing , April 7, 2010. Price Papers vs. White Papers for B2B Lead Conversion - B2B Conversations Now , January 24, 2010. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010. Social CRM - How some companies are using it. Email (1654). Congrats to all for making the list! Why Free?

Are You Ready For the Future of Email?

Marketing Action

Recently Heather sat down with our own Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, to talk about email. Email has been the stalwart producer for the most marketers for years, with the highest ROI of all channels, but it’s undergoing the same kinds of changes that other tactics are. Here’s the conversation Heather and Aaron had about email, edited for length.

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70 New (Really) Marketing Automation Stats

Marketing Action

Email Marketing. B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. eMarketer, Email Marketing Benchmarks , Feb 2013). Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g.,

Marketing Blog Marketing Automation | Lead Generation | Email.


Email Marketing. Email Designer. Email Personalization. Webinar Campaigns. Campaign Manager. CRM Integration. Sage CRM. Sugar CRM. CRM API. Pricing. Email Marketing. Coffee at Midnight, Emails at Noon. How to Customize Emails Without Being Creepy. Email Tourism. Sign up for Email Updates.

10 Ways to Make Your Leads Totally Hate Your Guts


If your form required an email, you should also consider emailing that offer to your lead's inbox. Take a look at the email we send leads who want to download our Social Media Publishing Schedule template : The subject line makes it clear as day what the contents of the email are, and the first thing the email copy addresses is how to download the template. click.

Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence

Sales Intelligence View

Imagine spending your day calling and emailing Marcus J. Price, a questionable Sarsaparilla producer who sleeps on an air mattress in the corner of his shop and lounges in a dirty tank top. Price far away from your funnel. Executives ignore 92% of the sales calls and emails they get. Email is designed to communicate important information that you don’t want public.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Thanks for sharing! Resources

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email. The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity. The system stores one score per lead.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Other systems select campaign members with rules that can access a broader set of data. In addition, Treehouse originally required all subsequent campaign steps to execute the same actions on the same schedule. It has since added a connector for Oracle CRM On Demand.

Marketing Automation Monday is Here!

The Effective Marketer

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. Some of the issues discussed were: Who manages and who owns the CRM system in your organization? recent chart from MarketingSherpa touches a bit upon the content creation challenge for email marketing (see below).

19 New Featured Sources on the B2B Marketing Zone


Pricing Based on Customer Expectations , May 26, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ).

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

For example, SiteCore supports lead scoring by assigning content scores (for technology, marketing, sales, pricing, tech support, etc.) to each Web page or, potentially, to components within a page. Guarnaccia offered a Web site marketing maturity model that started with traffic statistics and extended to user experience statistics, content profiling, segmentation, conversion tracking, campaign management, sales enablement (using the IP address to identify visitor location and company), testing and optimization, and real time personalization. Guarnaccia didn’t see it that way.

Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address. Submission can also trigger a confirmation email, send the visitor to a confirmation Web page, and send an alert email to company staff. Let’s start with the microsites.

Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI? Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? Is my email design appropriate? Measuring Email ROI To measure email ROI it all depends on the type of campaign.

Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration. Consumer-oriented systems generally limit themselves to outbound email and multi-step campaigns, and sometimes provide real-time recommendations to call centers and Web sites. There will also be fees as clients add users and email volume.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. Most seemed fairly useful when I played with them a bit, although the Web “personality grader” managed to be both inaccurate [“your Internet use primarily consists of emailing family pictures and checking your teenager’s Facebook”] and insulting [“engaging in more meaningful conversations and sharing less about your personal life may improve this grade”]. That would greatly limit the marketing automation vendors' business.