Webinar: Launching your first email campaign and viewing analytics September 13th, 2010 by Cindy Ryan Live Webinar: Thursday September 16th, 2010 11am PDT/2pm EDT Join us for the launch of our new webinar series “Light the Fuse.&# First on the agenda: Launching your first email campaign and viewing analytics How will this help grow my business? Email marketing is an effective way to nurture your existing database of prospects. Email marketing can help you start turning your most valued prospects into paying customers. Get FUSED! LoopFuse ,Inc. MORE >>

Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Before making a purchase decision for a marketing automation platform, buyers should know the basics of email deliverability, as it will have a direct impact on the success or failure of their marketing programs and ROI. Report Email Abuse © 2010. Still with me? LoopFuse ,Inc. MORE >>

Email Open-Rates Lie November 16th, 2009 by Matthew Quinlan Email marketing is an industry that survives based on the ability to measure the effectiveness of email campaigns.  This is accomplished through some technical wizardry that leverages two primary features of HTML-based email : images and hyperlinks.  In order to track if/when an individual email recipient actually opened the email campaign, the recipient’s email client must display images.  Report Email Abuse © 2010. Comments are closed. LoopFuse ,Inc. MORE >>

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. For best results, the website and nurturing campaigns need to be highly relevant for them. marketing automation system is great for continuously running campaigns. If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you. MORE >>

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email. The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity. The system stores one score per lead. MORE >>