Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. Before making a purchase decision for a marketing automation platform, buyers should research and accumulate knowledge on successful lead nurturing programs, and more importantly, what types of lead nurturing programs they plan to implement. Implementing a Lead Nurturing program is a serious undertaking that seldom get right the first time. LoopFuse ,Inc. MORE >>

Like their philosophical counterparts, these questions can have different answers based on who is asking the question but, unlike them, these questions can also have specific answers that lead to measurable results. LoopFuse helps you in this area by capturing keyword searches, referring URLs, and even company information to pinpoint the different sources of site traffic. LoopFuse also captures form submissions and relates that offered information to the prospect’s viewing activity. Lead Capture shows you which forms are the most active and who has filled them out. MORE >>

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. Users first create the lead flow and link it to recipient and suppression lists that will determine who enters the flow. For example, the retrial node might check every hour to see whether someone has responded to a previous email. Esthetics aside, however, the actual capabilities of the lead flows are still somewhat limited. The vendor plans to add the second of these, removing a lead from a flow, in its next major release, due around next April.) MORE >>

Easy-to-Use: A complete wizard-based user-interface will have you up-and-running in minutes, identifying high-quality leads, sending email campaigns, and tracking lead conversion rates. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Report Email Abuse © 2010. MORE >>

5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. With a freemium offering of our product, the volume of inbound leads we receive has increased substantially making it more important to nurture these prospects through email marketing. have emails that have been created and built into leadflows so that my existing database of users feel the LoopFuse love and we continue to educate them on the best practices within the product. MORE >>