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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

When it gets a new client, it loads that company’s own customer list and sales from its CRM system, finds those companies and individuals in the Fliptop database, enhances their records with Fliptop data, and uses the combined information to build a predictive model that identifies the likelihood of someone making a purchase.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

Personalized output formats include not just email, but also Web pages, Powerpoint, and online or pritned PDFs. Emails can be sent through Microsoft Outlook and tracked in the MindMatrix contact history. Content personalization is especially sophisticated, supporting dynamic content (i.e., Integrations with ACT!

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

(it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Pricing starts at about $300 per month. It's also fully integrated with Salesforce.com. Based in the U.K., and European countries.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. which is not the ideal situation.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

A CRM system is usually the starting point, but the technology available to support sales+marketing alignment go well beyond a common platform for customer and prospect contact information. An email automation tool specifically for sales professionals. Pricing: $12/$25/$55 per user per month. Sales Tools. 1) Yesware.