Remove email-campaign
Remove CRM Remove Lead Capture Remove Linkedin Remove Salesforce.com
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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

(it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. It's also fully integrated with Salesforce.com.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

A CRM system is usually the starting point, but the technology available to support sales+marketing alignment go well beyond a common platform for customer and prospect contact information. An email automation tool specifically for sales professionals. But in top-performing organizations, sales and marketing are closely aligned.