Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Smarte

DECEMBER 9, 2021

Essentially, your CRM contains limited data on your prospects, i.e. name, job title, industry, company name, email address, and so on. SMARTe Data Platform enriches your CRM and MAP lead data with accurate and verified business email addresses of your prospects. These are precisely the challenges data enrichment can solve for you.

B2B 98

B2B API Eloqua B2B Sales 98

markempa

DECEMBER 29, 2011

This year’s B2B Lead Roundtable webinars are testament to that. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Learn more here: How CRM Revolutionized Marketing and Lead Generation at Volvo North America. We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Webbiquity

JULY 12, 2016

Provides support for inbound (SEO and social media management, forms and landing pages) and outbound (email marketing and webinar management) marketing, plus reporting and features for account-based marketing automation. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. c) CRM & Database Integration for Real Time Data Updates. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM? You can also v iew our webinar on-d emand to learn more.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Customer Experience Matrix

SEPTEMBER 1, 2010

150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Point

JANUARY 13, 2015

That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. Leads are at least a measure of genuine interest. MQLs/Cost Per MQL. SQLs/Cost Per SQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you are marketing an enterprise CRM, for example, and you reach a small business who needs a simple CRM, then chances are there is not a good fit between the intent and your solution.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ANNUITAS

JULY 30, 2015

This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Rome wasn’t built in a day and neither was a fully automated marketing engine.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

SnapApp

MAY 28, 2019

Say you host a webinar and 60 people sign up. It’s no use having 60 new leads in your CRM if only five of them are actually qualified. To start, use your lead forms to gather information about your blog readers, website visitors, and webinar attendees. Here’s where the challenge lies. Create a Robust Nurture Campaign.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. What are College Students to Do?

Education 100

Education Marketing Automation Services Work Management Planning 100

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. But that’s not say that you need to restrict yourself to the generic webinars that immediately comes to mind when you think of B2B video content - there are tons of other ways that B2B marketers can utilize videos.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

TrustRadius Marketing

NOVEMBER 14, 2019

Lead Database: Email clicks, website visits, and scoring changes can all be automatically logged or triggered by outside sources connected to your CRM. Integrating with your existing CRM and outreach tools, such as email and scheduling software, means you can maximize the value you get from a marketing automation product.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software. Pricing starts at $250 per month and averages around $500.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”. Live streaming is now a popular tool across enterprises. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Marketing Insider Group

JANUARY 13, 2011

My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. Youu can read all about &# how to create killer blogs, podcasts, videos, ebooks and webinars.&#. We had a great product and amazing customers.

Webcast 100

Webcast Work Management Marketing Management Content 100

Engagio

JULY 31, 2017

CIO.com, Marketingland.com), watching webinars on business or technology topics in B2B-focused online learning communities (i.e. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

MAY 12, 2015

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Let’s use an example of a B2B SaaS solution: CRM Software. One of your target keywords might be: “crm software”. That’s all it takes! Gathering Data. Analyzing Performance.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. However, as many of us are aware, most CRM and marketing automation systems today are designed with leads as individuals. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. However, as many of us are aware, most CRM and marketing automation systems today are designed with leads as individuals. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. However, as many of us are aware, most CRM and marketing automation systems today are designed with leads as individuals. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

Vidyard

NOVEMBER 28, 2014

Amanda Batista from Oracle, Kristin Connell from Deltek, and our own Joe Gelata shared these experiences in last week’s webinar, “Using Data to Make Your Video Marketing More Strategic” This post will cover the key takeaways from the webinar – if you want to dive into more detail, see the recording at the end of this post!

Analytics 50

Analytics Video Marketing Campaigns Lead Ranking 50

Customer Experience Matrix

MARCH 23, 2011

Of course, this is the same scope as traditional CRM, but the micro-business systems add stronger process automation than most CRM products. You may I recently pointed out that Eloqua , Marketo and Pardot all have about half of their clients with under $20 million revenue (but I suspect very few under $5 million).

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Vidyard

APRIL 27, 2015

Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. This morning I talked with Jim Berkowitz, who writes the CRM Mastery E-Journal. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Vidyard

JULY 10, 2013

If a prospect is watching your product demo video, or viewing a recorded webinar, why wait for them to navigate to another page to ask for their email address, or to provide more info on your product? Not using a marketing automation or CRM platform? This way, viewers can always provide their contact info when they love your content.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Hinge Marketing

AUGUST 15, 2014

Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. If it is a piece of premium content or a webinar sign-up form, they should find themselves on an appropriate “landing page” with any further instructions that may be necessary.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Look at what sort of data you have and what sort of CRM system you have.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

SEPTEMBER 22, 2014

SevOne will use Vidyard to analyze which prospects are watching which video content, including tracking actual engagement in long ­form webinars to better understand which leads are most engaged. Vidyard integrates with key marketing automation and CRM tools to deliver user ­level video engagement data, turning views into sales.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

SevOne will use Vidyard to analyze which prospects are watching which video content, including tracking actual engagement in long ­form webinars to better understand which leads are most engaged. Vidyard integrates with key marketing automation and CRM tools to deliver user ­level video engagement data, turning views into sales.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50