Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

ClickZ

OCTOBER 22, 2020

Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. 2: Adobe Marketing Cloud (a.k.a. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

SendinBlue

AUGUST 24, 2020

You can also create automated workflows geared towards different audience segments, for personalized messages that will resonate with your customers. It provides tools for robust email marketing campaigns, automation features to put your strategy on autopilot, and a CRM system to help you manage and organize your contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Customer Experience Matrix

NOVEMBER 9, 2015

In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers. This is based on combining the CRM data with Radius’ own massive database of information about businesses.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Tomorrow People

MARCH 13, 2018

And content written to appeal not to mass segments, but tailored niches. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Customer relationship management (CRM). Expect to integrate your MA platform with your CRM. Not just A/B Splits, but A-Z ones. Reporting contribution and attribution.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Smarte

MAY 23, 2022

With the resignation/reshuffle, it is a no-brainer that most of your CRM data is getting (or may already be) outdated quickly. Will this impact your CRM as most of the email and phone numbers may now be no longer useful? Hybrid Jobs and Work-from-home: Working from home or from anywhere, you have people scattered all over the world.

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

With the resignation/reshuffle, it is a no-brainer that most of your CRM data is getting (or may already be) outdated quickly. Will this impact your CRM as most of the email and phone numbers may now be no longer useful? Hybrid Jobs and Work-from-home: Working from home or from anywhere, you have people scattered all over the world.

Validation 52

Validation Eloqua API Deliverability 52

Content4Demand

OCTOBER 16, 2020

Your accounts will be properly segmented based on the buyer’s purchase signals, subsequently triggering multi-channel campaigns, that deliver the right messaging at the right time. Know Your Next Move. With the insights the Triblio Orchestrator provides you, the ball is in your court to make the first strategic move to buyers.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Webbiquity

JULY 12, 2016

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses. 7) Oracle Eloqua. Marketing can’t be automated.)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

PureB2B

MAY 30, 2022

B2B marketers, especially, use firmographic data to segment organizations into categories. How about CRM (customer relationship management)? To understand the importance of technographic segmentation in marketing fully, we should take a quick look at the history of the concept. Technographic segmentation examples.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

MARCH 26, 2015

The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Terminus selects cookies by using LiveRamp and other data partners to match them against email addresses from the CRM or marketing automation system.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Valasys

JULY 1, 2021

Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. c) Landing pages.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Varicent

JULY 18, 2017

Using advanced technologies like Microsoft Azure’s SQL Server Column Store Indexing, FunnelCake customers can slice-and-dice by custom filters and segments, including custom Salesforce objects. Thanks to Azure’s SQL Server, insights can be provided for any segment, instantly.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

Customer Experience Matrix

JUNE 27, 2014

When it gets a new client, it loads that company’s own customer list and sales from its CRM system, finds those companies and individuals in the Fliptop database, enhances their records with Fliptop data, and uses the combined information to build a predictive model that identifies the likelihood of someone making a purchase.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MARCH 16, 2016

Both products start by uploading a training set of target accounts or closed and won opportunities and contacts from CRM. Clients can build one set of personas for their entire customer base or create separate personas within segments based on company size or industry. Users then define campaigns and have Mariana execute them.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. You can expect: Deeper integration capabilities with marketing automation and CRM tools. I believe it is the only way for a business to stay relevant, and remain competitive in this brave new world.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Customer Experience Matrix

AUGUST 28, 2014

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Madison Logic

MARCH 14, 2023

Build, Unify, and Map Target Segments Focusing on Where You Want to Grow ABM is about targeting specific buying committee members with content that is relevant and personalized to them. Six Things You Can Achieve When you Integrate Our partnership with LinkedIn helps our solutions maximize your ABM results.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. But it can also apply segment tags and send out alerts when specified conditions are met.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JUNE 30, 2010

For evidence that a free entry-level product does not automatically drive out higher priced systems, consider the hosted CRM market. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. What this says to me is that the all-in-one segment is more crowded and more mature than it has seemed. Okay, not zero: some companies surely do it better than others.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

ANNUITAS

NOVEMBER 17, 2015

Optimize integrations across the Marketing Technology Stack: Long gone are the days of the simple technology stack consisting of a marketing automation platform, one CRM system and a few other technologies sprinkled in. Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

TrustRadius Marketing

DECEMBER 16, 2019

They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. . Consider features like AI-powered emails, dynamic content, triggered emails, segmentation, nurture campaigns and more.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Users can create lists and segments based on all contact properties, activities, email history, and custom fields. I guess I should send them a t-shirt or something.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Segmentation: Demographic, company information, and behavior-based filters refine the outreach process.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 10, 2012

Rather, it creates a separate database that merges data from marketing automation, Salesforce.com (or, potentially, any other CRM system), and whatever other sources a company has available. Cleansed data and results such as lead scores can be fed back into CRM and marketing automation systems for direct access by their users.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Outbrain

SEPTEMBER 4, 2019

Just the right fit for small businesses all the way to medium/medium-large enterprises, Active Campaign is a popular tool for automated email marketing, personalized emails and email sequencing, website messaging tools, sales automation and CRM, custom forms, reporting and much more. Oracle Eloqua . Pricing starts at $9/mo.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

SnapApp

MAY 28, 2019

It’s no use having 60 new leads in your CRM if only five of them are actually qualified. In fact, 93 percent of companies who exceed lead and revenue goals segment their database by buyer persona , according to Cintell. On average, half of the leads in any CRM system are not yet ready to buy , according to data from Marketo.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Capstone Insights

JANUARY 17, 2018

Work with those marketers to improve and specify segmentation. Then, look through those with low opt-outs, low spam reports, and high click through rates as they likely were sent to a well targeted segment. But, creating email, landing page, segmentation, form, etc. For fields containing data that is structured (e.g.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55