Leadspace
OCTOBER 5, 2016
No matter how good the algorithms, AI will not produce usable insights and information to drive demand generation if you cripple it with the static data in your CRM or purchased from traditional data vendors. As I said today in Demand Gen Report , data is AI’s Achilles’ heel. They only care about good leads that can be contacted.
The Point
JANUARY 13, 2015
A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce.
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Leadspace
SEPTEMBER 27, 2017
It’s always exciting to announce a new partnership, and Leadspace’s latest integration with Microsoft Dynamics 365 CRM is one we’re particularly proud to introduce. One major Dynamics customer saw more than 30% increases in open rates for their email marketing campaigns, while doubling their click-through rates.
Outbrain
SEPTEMBER 4, 2019
And by customizing automation workflows , marketers can achieve even higher click-through rates and open rates. Oracle Eloqua . Now, as part of the Oracle Marketing Cloud, Eloqua provides targeting and segmentation, campaign management, lead measurement, and analytics for a solid enterprise marketing automation solution.
Vidyard
MAY 10, 2016
Whether you’re building out your marketing tech stack, or even just updating it, it’s important to make sure the pillars, like your CRM, marketing automation, and database, are solid and well managed. CRM: Salesforce is where all the leads and opportunities generated live. The Lenovo marketing tech stack. And so should you.
TrustRadius Marketing
NOVEMBER 14, 2019
It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Lead Database: Email clicks, website visits, and scoring changes can all be automatically logged or triggered by outside sources connected to your CRM. Automated marketing began with the “email”.
Hinge Marketing
AUGUST 15, 2014
Email open rates. You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate. Generally, this software integrates with your CRM and expands on its capabilities.
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