Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis
ANNUITAS
MAY 13, 2021
Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Three, all of the add-ons and plug-ins result in decreasing strategic use of CMS, MAP, and CRM; thus, core systems are used in a less sophisticated and mature fashion over time.
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