Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Hubspot is currently one of the most popular marketing automation tools.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Valasys

FEBRUARY 19, 2024

CRM Systems Customer Relationship Management known as CRM system is globally used software for optimizing customer relationships. Customer Interaction Personalization CRM systems allow access to comprehensive customer profiles and segmentation capabilities.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Let’s get into it!

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

ClickZ

OCTOBER 22, 2020

Our focus when compiling this list was on the HubSpots and Adobes of the world. Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. 1: Hubspot Marketing Hub. Hubspot Marketing Hub is a suite of tools and data rolled into one platform.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

InsightSquared

APRIL 12, 2018

For most companies, the CRM system is where the operational data is created, updated, and worked on – this includes data such as opportunity information, which is necessary to measure the effectiveness of marketing activities. Read the full report here. .

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Tomorrow People

MARCH 13, 2018

Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Customer relationship management (CRM). Expect to integrate your MA platform with your CRM. Reporting contribution and attribution. Marketing automation. Account-based marketing. Audience profiling and analysis. On and offline strategies.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Webbiquity

JULY 12, 2016

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ClearVoice

APRIL 14, 2023

Customer relationship management (CRM) software. CRM tools help track customer interactions and engagement metrics. Salesforce, Hubspot, and Zoho are common CRMs. Some examples include Marketo, Eloqua, and Pardot. Some popular choices include Sprout Social and Hootsuite. A/B testing tools.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. HubSpot : 5%. Freshworks CRM (formerly Freshmarketer). Vtiger CRM. Mailchimp (includes Mandrill ): 11.1%. Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. Constant Contact : 3%. ActiveDEMAND.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Madison Logic

MARCH 14, 2023

The ML Platform also integrates with other sales and marketing tools like marketing automation platforms Marketo, HubSpot, and Eloqua—and CRM solutions like Salesforce and HubSpot CRM.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Customer Experience Matrix

JUNE 13, 2016

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. I was disappointed but figured it was just another case of expectations outpacing reality.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Varicent

JULY 18, 2017

FunnelCake’s Growth Calculator is compatible with Salesforce Sales Cloud and HubSpot CRM, with additional integrations for Oracle Eloqua, HubSpot Marketing, Marketo, and Salesforce Pardot.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

SendinBlue

AUGUST 24, 2020

HubSpot’s marketing automation platform is geared towards helping you generate leads and convert more customers. It provides tools for robust email marketing campaigns, automation features to put your strategy on autopilot, and a CRM system to help you manage and organize your contacts. Both include 500 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Zoominfo

MAY 9, 2022

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. This typically includes: Auto-dialing Intelligent call and calendar scheduling Follow-up reminders CRM integration Some sales automation solutions go beyond these features and offer greater insights into your sales team’s data.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. All of this is occurring in the context of the “grand effort toward revenue production.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. All of this is occurring in the context of the “grand effort toward revenue production.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM? What sort of CRM integrations do you provide?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Leadspace

OCTOBER 5, 2016

No matter how good the algorithms, AI will not produce usable insights and information to drive demand generation if you cripple it with the static data in your CRM or purchased from traditional data vendors. As I said today in Demand Gen Report , data is AI’s Achilles’ heel. They only care about good leads that can be contacted.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. Hubspot also has a CRM feature that is similar to SFDC, so it’s unique in this group in terms of that feature set. Hubspot Academy is very similar to Trailhead. Marketo, Hubspot and Pardot also have similar large communities that you can join for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Customer Experience Matrix

MARCH 26, 2015

The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Terminus selects cookies by using LiveRamp and other data partners to match them against email addresses from the CRM or marketing automation system.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Ledger Bennett

MARCH 19, 2021

The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Valasys

JULY 1, 2021

c) CRM & Database Integration for Real Time Data Updates. Syncing their marketing automation & CRM solutions empowers B2B marketers to have a real-time view of the data at hand and allows them to constantly update the data. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). This will remind marketing automation aficionados of HubSpot, which has made a similar journey. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1 Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. HubSpot is known for their cutting-edge marketing efforts, but their team also excels at multi-format B2B video marketing. Marketing Automation. Getting ready for 2018 with Account Based Marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Leadspace

SEPTEMBER 27, 2017

It’s always exciting to announce a new partnership, and Leadspace’s latest integration with Microsoft Dynamics 365 CRM is one we’re particularly proud to introduce.

Marketing AI 54

Marketing AI Eloqua Marketo B2B Sales 54

ClickZ

AUGUST 20, 2019

Post event, SummitSync moves the meeting data into a CRM tool like Salesforce for appropriate attribution. There are companies in the conversational marketing space such as Drift, Intercom and HubSpot,” says Torres. Torres clarified that SummitSync is not trying to replace the HubSpots and Marketos of the world.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

JULY 30, 2013

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 5, 2015

All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. This still takes some highly structured thinking – it’s far from writing an English language sentence – but is well within the capabilities of anyone likely to be in charge of operating a marketing automation or CRM system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you are marketing an enterprise CRM, for example, and you reach a small business who needs a simple CRM, then chances are there is not a good fit between the intent and your solution.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122