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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. We’d love to help.

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Eloqua Adds Free Implementation Offering

Customer Experience Matrix

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Another reality is that most companies need help with improving their programs.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Three, all of the add-ons and plug-ins result in decreasing strategic use of CMS, MAP, and CRM; thus, core systems are used in a less sophisticated and mature fashion over time.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Total reviews: 679. Average user rating: 9.35. Total reviews: 23.

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Pedowitz Group Offers Free Support for New Eloqua Clients

Customer Experience Matrix

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Click here for the announcement.) (If Certainly that’s how I’d spin it if I were a competitor.

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Sales and Marketing: The technology behind CRM

markempa

Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.