Marketing automation is not marketing strategy
Biznology
JANUARY 29, 2014
Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' Déjà vu all over again, to echo Yogi Berra.
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