Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
Customer Experience Matrix
FEBRUARY 21, 2014
The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. Like DemandBase, Bizo has found many applications for its core data asset.
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