Remove prospect

B2B Marketing Traction

article thumbnail

Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

You need to know which are the most frequently-used when your target prospects search for your products or services. Content Optimization. Your content needs to include and be tagged with the right keywords and phrases. This is both science and art. Today as a CMO, marketing consultant or agency, you need to understand and use technology.