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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.  Are they growing?  Near an airport?  Unionized?  Minority owned? 

Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools

It's All About Revenue

The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. To mend this challenge of sales and marketing alignment, sales people need real time data on their buyers and easy, anytime access to relevant content that can be seamlessly sent to prospects. Product News

Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools

It's All About Revenue

The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. Not only do B2B salespeople struggle to tailor the customer journey to prospect needs, but they also can spend up to 30% of their time looking for the right content to serve their customers. Product News

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re inundated daily by messages from clients, prospects, marketing, and more. For many inside sales reps, email is one of the most powerful prospecting tools. Streak - A CRM in Your Inbox. One tool that can help boost your email efficiency is offered by NetProspex.

How to Use B2B Social Media for More Efficient Lead Qualification

Social Media B2B

By tapping into social intelligence, the modern and savvy sales professionals can access more personalized prospect information, in less time. Through social selling techniques, sales teams tap highly relevant information to quickly qualify and rank inbound leads, driving a more efficient sales cycle, thanks to real-time business information. However, social media proliferates such information as prospects’ share valuable insight through their social networks, including LinkedIn, Facebook and Twitter. Social Media: Selling’s Stethoscope. Results.

InsideView Brings Added Sales Intelligence to Users of SAP CRM

Sales Intelligence View

Business Insights, Contacts and News Immediately at Fingertips of Users of SAP CRM 7.0. InsideView, a sales intelligence leader, today announced its InsideView CRM Sales Intelligence 2.0 solution is now SAP-certified for integration with the SAP® Customer Relationship Management (SAP CRM) application 7.0, for SAP CRM 7.0. customer 2.0 Enterprise 2.0 Sales 2.0

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. CROWE HORWATH : the public accounting firm used 48 pieces of content in 4 different topic areas, this campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle.

Top tools to keep your contacts in order. in theory

Biznology

LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. It’s cut off its API from being used by all the other CRM platforms — dickish — and have tried to kill their CSV export tool — dick! mean, LinkedIn is ground zero for sales, for selling, for hiring, and for getting hired. It’s like a lawn in the Spring. Scrubly. Brewster.

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The State of Marketing Technology in Asia

It's All About Revenue

David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. They also increasingly use the marketing technologies and platforms that can automate many of their processes, and engage customers and prospects efficiently and effectively at scale. Salesforce.com or other CRM systems should be integrated with outbound messaging. Marketing Efficiency Follow David on Twitter @ketchum. So what does awesome look like?

Is Social Media the New Cold Call?

Sales Intelligence View

Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. Alternatives to Cold Calling. I’m not trying to dig up the debate on cold calling , using the phone to talk to prospects will be a constant staple in the sales profession. Prospecting Sales 2.0 What’s holding sales people back?

5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)

Sales Intelligence View

Product Marketing Manager, Microsoft Dynamics CRM | @jeffmarcoux. Reference : pic.twitter.com/nXznTNhfkh. #3 – B2B Salespeople Need More Thank LinkedIn To Be Successful. Barbara Giamanco is a top LinkedIn user, and gives a lot of credit to the platform. With recent partnerships and feature announcements, Microsoft Dynamics CRM is now providing these insights within CRM.

Save Your Company from Sales Data Overload.

Sales Intelligence View

Reps need a 360 degree view into their prospects that incorporates recent business events, social conversations and social relationships. Sales reps need to be able to make sense out of this ubiquitous and sometimes conflicting mountain of data and turn it into actionable insights to engage the prospect. Social networks like Twitter and LinkedIn (as well as the entire blogosophere) are target-rich environments to find new opportunities and leads, and engage with prospects in a powerful and effectively intelligent new way. So what is holding companies back? Sales 2.0

Enabling B2B Social Selling with Social CRM

Social Media B2B

These days any conversation about CRM probably leads to the mentioning of social CRM. Throughout the past two years, there has been much healthy debate about what social CRM is, how it’s being deployed throughout the enterprise and what makes CRM a social thing. Indeed, this will be a major topic as the CRM Evolution Conference kicks off today in New York City. Social CRM actually means a lot of things to a lot of people: community management, customer support through social channels, and social sales and marketing – benefiting both B2C and B2B companies.

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg

To reach those prospects, they need contact information: verified email addresses, at a minimum. When several site visits are required to get complete data on a prospect, proper segmentation is put on hold, and you run the risk of intentionally incorrect form fills from those who dislike providing their contact info. Bonus: your competitors are probably oblivious to its power.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. A few weeks ago in this space I talked to Brian Kardon of Lattice Engines about the predictive category, and now I thought it time to explore programmatic. Let’s start with a definition. contextual targeting.

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3 Sales Tools That Are Changing the Way Salespeople Do Business

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. At the same time, the tools that salespeople rely on have evolved and have changed how salespeople gain insight into leads, interact with customers and prospects, and organize their efforts. Lightweight CRM. Sales Prospecting Tools You Can''t Live Without.

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Marketing tools make your life more efficient and automated. Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. “For Social can be an efficient channel for just about any industry. SEO Can Be Set It And Forget It. ” 3. ” 4. Social

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How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Modern B2B Marketing

Predictive marketing technology has the ability to drive huge improvements in marketing—by utilizing data to drive more efficiency and allowing for uniquely personal engagement. Within your marketing automation system and/or CRM, you have a wealth of data collected on the people that you market to. Predictive: Not new, but very hot. Or do you plan to? Digital Marketing b2b Consumer

5 Disruptive Social Selling Technologies

Marketing Action

Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. feel that each of these technologies make sales teams more efficient and create ROI over time. I’ve had the pleasure of getting my hands on a majority of the social selling technologies in the space, and can honestly say that these are the ones to watch out for! Benefits It Offers.

Why Your Company Should Hire an Inbound Marketing Agency

Synecore

Inbound reflects a shift from campaign-based, interruption marketing to consistently measurable, closed-loop marketing initiatives that attract interested prospects and customers with a view to creating lasting relationships. The inbound combination of relevant content and online engagement creates a solid foundation for sales and marketing efficiency, effectiveness, and growth. SEO makes it easier for prospects to find a company’s website and associated online content by maximizing its ranking in search engines, where most customers initiate the buying cycle.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

Marketing automation includes (in no particular order) lead management, social media, CRM, closed-loop reporting, content marketing, contact washing, landing pages, query strings, advanced multi-channel campaigns — you get the idea. CRM Integration. Follow Alp on LinkedIn and Twitter @alpmimar. Clearly, a lot of marketers are going to be very new to this. Lead Scoring.

Hey Marketing: An Inquiry Is Not A Lead

B2B Marketing Insider

And sales reps are typically not trained as call center telephone sales reps who know how to dial for dollars efficiently. This maximizes the efficiency of the sales team so they are closing new business and not chasing unqualified prospects. That’s why content marketing is so important to generating cost efficient leads. And 36% are never followed up on.

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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Others are using all of them.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

The company’s platform builds profiles that can encompass both scores and external signals, such as the prospect’s intent or whether their company offers a freemium product. That’s why we developed an open architecture that intelligently feeds our insights into your stack to make CRM, marketing automation and adtech systems all infinitely smarter.”. Find Infer on LinkedIn.

The Unseen Problem with Inbound Leads and How to Fix It

IKO-Systems

There’s also less control over the quality of inbound prospects, but we’ll touch on that later. David Greschler, CEO of real-time content engagement platform PaperShare, relates: “You need to break out and discover new prospects who may be interested in your product but haven’t had the opportunity to learn about it. Inbound Limit #3: You’re Not Getting the Right Prospects.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

If you’re a progressive marketer who integrates social with lead nurture, you should focus on automation vendors who can accommodate your combination of social media- and CRM-driven engagement styles. Act-On Software Social prospecting: monitor Twitter and manage 1:1 conversations directly from the user interface (UI). Where Do I Start? dynamics. Monitor with CoreMetrics Social.

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

ViewPoint

These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? Data quality: How clean and current is our database of prospective buyers and customers? Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process?

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Fast Forward: Video Content Goes Interactive and Personal

Modern B2B Marketing

They’ll weave the viewer’s name, company logo, or LinkedIn picture seamlessly into the video content to draw the viewer into the story and create a unique and memorable experience. When was the last time you asked your sales team what kinds of videos would help them improve sales effectiveness or efficiency? Whoa, wait a minute, WHAT?! From lean-back to lean-forward.

New directions for B2B data-driven marketing

Biznology

It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data. But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine.

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people.  At the end of the day, people will still buy from people. How boring.  Quality people. . Process.

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people.  At the end of the day, people will still buy from people. How boring.  Quality people. . Process.

The Language of Account-Based Marketing

LeanData

An account can be a current customer, a prospect, a partner or even a competitor. Buyer’s Journey: The path that a prospective customer travels during the sales lifecycle. Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive. Customer Relationship Management (CRM): A database that businesses use to maintain relationships with customers and prospects. Red-hot trend. Mainstream strategy.

Top 10 Strategies for Marketing Technology Services

Hinge Marketing

Your marketing strategy is generating so many qualified prospects and you can’t keep pace. If you're getting a lot of traction from your discussions in LinkedIn groups, continue to set aside time to post meaningful comments. When these prospects get to your website, can they easily find the information they're looking for? Meet Your New Best Friend: The CRM.

How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

Hubspot

If so, you might look through your CRM to get a sense of customers’ expressed opinions, and ask the enthusiastic ones to expound on the benefits of your products and services. You might find that your influencers engage a lot with commenters on their LinkedIn blog posts, or that your customers are highly interactive on social media with brands similar to yours. How do you keep up?