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Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Adobe Experience Cloud Blog

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). What do you think? How will this acquisition affect your B2B marketing and sales efforts?

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition.

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What Data.com’s Fate Reveals about the Importance of Data Enrichment

Leadspace

Once upon a time, there was a handy tool called Jigsaw. The purpose of your CRM is to collect accurate and complete data. So having a tool that continuously updates information for CRM contacts is critical. . In this way, you get a clean database that’s more reliable and effective. . Save Time and Money .

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration. Using Outlook to reach prospects and sending data to their CRM.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Even though the modules clearly trespasses on the CRM vendors turf – inviting a potentially devastating counter-invasion – the opportunity seems irresistible. But, the structural issues are much harder for buyers to grasp, so this might not be an effective marketing approach. Upgraded reporting.