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Build, Test, and Ship Your AI App — A Roadmap for IT Managers

Salesforce Marketing Cloud

Build AI apps and start deploying Get ready to build, test, and ship your AI app Wondering what you need to build an AI app? The way you and your business partners approach problems is important too, according to Kota: “The key thing is having that experimenting mentality within your own organization to really test things out.”

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Where Should You Invest Most Of Your Testing Budget?

Convert

So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Or perhaps an entire testing team? Well, it all depends on your A/B testing strategy and goals… Should You Hire An Agency Or Run CRO In-house? How Much to Invest in an A/B Testing Team? Is it a tool?

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Data Hygiene Best Practices

SmartBug Media

Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations. This includes documenting data processing activities, conducting data protection impact assessments, and maintaining records of data breaches.

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Rethinking content governance in the era of generative AI

Martech

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Then, the operations/martech team loaded and tested creative assets and content into templates.

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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce Marketing Cloud

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Should you train your own LLM? Customize a pre-trained open-source model? But where do you start?

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Introducing a New Sales Methodology to Your Sales Team: What To Do

InsightSquared

Once a methodology has been chosen, your sales ops team will need to work with sales management to analyze your current sales process in your CRM and determine if it aligns. An added benefit to doing this is that you give your sales team the chance to test their knowledge on the new methodology, and ask your team any questions they may have.

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The Power of Closed-Loop Reporting in HubSpot-Salesforce Integration

SmartBug Media

The Importance of HubSpot-Salesforce Integration HubSpot, a marketing automation platform, and Salesforce, a CRM system, are two powerful tools—and they’re better together! Document the experience the customer has throughout the lifecycle as well as the marketing and sales actions that occur. Create a mapping document.

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