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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. Train your employees.

Loyalty 312
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The Best Training Resources to Get You Started With Marketo

SmartBug Media

Best Free Marketo Training Resources. With the tools that exist today, it’s easy to find a plethora of information about a given subject for free on the internet. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. Customer Relationship Management (CRM) Sync.

Marketo 86
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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations. Fine-tuning an LLM means training it to make it better at specific tasks, like analyzing customer sentiment or summarizing a patient’s health history.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics.

Copyright 113
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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. Which topics are simply not documented at all? How much of it is duplicative?

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Why CRM Implementations Fail

SmartBug Media

A customer relationship management (CRM) system is a foundational piece of all sales efforts (and marketing too). There are two basic scenarios when you are talking about a CRM implementation: You don’t have anything (other than spreadsheets) and are implementing a CRM for the first time at your organization.

CRM 105
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Why CRM Automation Is Critical to Growing Sales Revenue

Sharpspring

Businesses that use CRM automation have a distinct advantage over their competition. Customer relationship management ( CRM ) defines how you relate to your customers through all aspects of the sales process. Automation is like autopilot: You control the information and when it’s sent to your customers.

CRM 89