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Rethinking content governance in the era of generative AI

Martech

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Tone/style guides built into prior templates and editor capabilities. That’s changing rapidly.

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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce Marketing Cloud

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Should you train your own LLM? Customize a pre-trained open-source model? But where do you start?

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Sale Letter Template 5.1 Video Sales Letter Script Template 1. 5: Optimize Support with CRM Integration and Video Analytics 3.5.1 Support CRM Integration 3.5.2 6: Train Your Customer Service Team with Video 3.6.1

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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

This HubSpot accreditation validates SmartBug's achievements in driving high user adoption rates through customized HubSpot training and management engagements. We had to demonstrate aptitude in providing strategic and operational guidance, data-driven decision-making, training design, and classroom management.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Use Modus to onboard and train sales reps with relevant content, presentations, product information, and buyer data. Google Analytics. Google Data Studio. Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience. Google Drive.

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

However, foundation models, such as OpenAI’s GPT-4 and Google’s BERT, may not always have access to the information they need to perform the tasks that were previously handled by traditional applications. They don’t have access to current data or private data that they were not trained on. Copilots are the AI applications.

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What is marketing work management and how do these platforms support agile marketing?

Martech

All of that has heightened the need for marketing work management software , which documents and optimizes the processes, workflows and projects undertaken by digital marketers, often integrating with other systems like digital asset management (DAM) or creative suites. Digital asset management and file sharing.

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