THE HACKIES: A CMO’s guide to integrating marketing technologies
chiefmartech
APRIL 4, 2017
We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Some clients had lead and opportunity management processes that required them to customize the data models and functionality in their CRMs.
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