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THE HACKIES: A CMO’s guide to integrating marketing technologies

chiefmartech

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Some clients had lead and opportunity management processes that required them to customize the data models and functionality in their CRMs.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. Elay : Right. It’s not scalable.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Lead Liaison actually offers a particular document, it’s on our website under our resource library. You got to have a CRM. You got to document what you want your sales team to do. It could be in Google Docs. We use that for our public documentation and internal documentation. It’s treated down those.