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The 22 Best Virtual Event Platforms

Webbiquity

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. They were ranked on both the number of total reviews (popularity) and average ratings (quality).

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Which topics are simply not documented at all? The reality is that often much of the knowledge required for effective customer support operations is stored nowhere other than your employees’ brains or in multiple siloed systems, such Confluence, SharePoint, Google Drive, as well as their own electronic devices, notepads, and libraries.

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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce Marketing Cloud

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Should you train your own LLM? Customize a pre-trained open-source model? But where do you start?

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Marketo’s August releases: A manager’s guide

Martech

It’s called on Google to help. A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has permission to publishing/updating. Limit nefarious bot activity with Google v3 CAPTCHA integration. To address the issue, Marketo is releasing a new integration with Google reCAPTCHA v3.

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Build, Test, and Ship Your AI App — A Roadmap for IT Managers

Salesforce Marketing Cloud

Document your app using model cards or system cards to provide transparency to users on the intended uses, performance, and specific ethical concerns and guardrails you provide. Examine the security features for any platform or system you will use to build and train your AI apps. AI models train on all kinds of data.

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How to build the best sales tech stack for your business

Rev

Sales CRM A customer relationship management (CRM) software is the foundation of any sales team’s tech stack. A good sales CRM will allow you to track customer interactions, store contact information and automate sales processes. What are the major pros and cons that frequently appear in customer reviews?

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Sales Pipeline Radio, Episode 325: Q & A with Justin Clifford

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Training with more empathy for the entire team. Matt: So let’s break this down, because we want to talk about hiring, onboarding, ongoing training. Strategies for better onboarding.