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The 22 Best Virtual Event Platforms

Webbiquity

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events.

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Why CRM Implementations Fail

SmartBug Media

A customer relationship management (CRM) system is a foundational piece of all sales efforts (and marketing too). There are two basic scenarios when you are talking about a CRM implementation: You don’t have anything (other than spreadsheets) and are implementing a CRM for the first time at your organization.

CRM 105
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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Find out how in Salesforce’s latest State of Service report. Get the free report What is knowledge management? Which topics are simply not documented at all? It includes FAQs, guidelines, and documented procedures, like how to handle a service outage. New agents onboard quickly, reducing training costs.

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Rethinking content governance in the era of generative AI

Martech

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. This functionality is widely accessible in beta releases, even their free CRM options. That’s changing rapidly.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Use Modus to onboard and train sales reps with relevant content, presentations, product information, and buyer data. Google Analytics. Google Data Studio. Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience. Google Drive.

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

However, foundation models, such as OpenAI’s GPT-4 and Google’s BERT, may not always have access to the information they need to perform the tasks that were previously handled by traditional applications. They don’t have access to current data or private data that they were not trained on.