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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce Marketing Cloud

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Should you train your own LLM? Customize a pre-trained open-source model? But where do you start?

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

However, foundation models, such as OpenAI’s GPT-4 and Google’s BERT, may not always have access to the information they need to perform the tasks that were previously handled by traditional applications. They don’t have access to current data or private data that they were not trained on.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Build, Test, and Ship Your AI App — A Roadmap for IT Managers

Salesforce Marketing Cloud

Build guardrails for ethics and security in your AI app early on Security, privacy, and accuracy aren’t new concerns for IT. Document your app using model cards or system cards to provide transparency to users on the intended uses, performance, and specific ethical concerns and guardrails you provide. Is your data AI-ready?

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Store Visit Conversions.

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Best CRM software for Consultants

TrustRadius Marketing

One of those powerful software options is CRM. What Is a CRM Software? CRM stands for customer relationship management software. Most CRMs have some form of customer service functionality like live chat, chatbots, and ticketing across media channels. CRM software is incredibly diverse.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Document Management. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. Six Techniques to Get More from the Web than Google Will Tell You. Disaster Recovery. Load Balancing. Operating Systems. Data Center.