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The 22 Best Virtual Event Platforms

Webbiquity

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. The platform is mobile-friendly, enables you to produce webinars, and provides detailed attendee analytics.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Which topics are simply not documented at all? The reality is that often much of the knowledge required for effective customer support operations is stored nowhere other than your employees’ brains or in multiple siloed systems, such Confluence, SharePoint, Google Drive, as well as their own electronic devices, notepads, and libraries.

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

However, foundation models, such as OpenAI’s GPT-4 and Google’s BERT, may not always have access to the information they need to perform the tasks that were previously handled by traditional applications. They don’t have access to current data or private data that they were not trained on. Copilots are the AI applications.

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Build, Test, and Ship Your AI App — A Roadmap for IT Managers

Salesforce Marketing Cloud

Document your app using model cards or system cards to provide transparency to users on the intended uses, performance, and specific ethical concerns and guardrails you provide. Examine the security features for any platform or system you will use to build and train your AI apps. AI models train on all kinds of data.

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The Secret to Driving Revenue With Sales Activity Management

Hubspot

Train them to accurately identify your ideal customers. HubSpot CRM offers an industry-leading product with customer support to match. Some favorite features include advanced automation, document tracking, and custom reports to track sales rep activity. It’s a long-standing CRM that handles large workforces with complex needs.

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What is marketing work management and how do these platforms support agile marketing?

Martech

All of that has heightened the need for marketing work management software , which documents and optimizes the processes, workflows and projects undertaken by digital marketers, often integrating with other systems like digital asset management (DAM) or creative suites. Most also enable more traditional Gantt charts.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Store Visit Conversions.