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The 22 Best Virtual Event Platforms

Webbiquity

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events.

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Marketo’s August releases: A manager’s guide

Martech

Marketo introduced productivity, user experience and permission control features last month. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. It’s called on Google to help. Limit nefarious bot activity with Google v3 CAPTCHA integration. Here’s the TL;DR.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Store Visit Conversions.

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Next-Level Marketing Reporting: Your Top 5 Platforms

SmartBug Media

APIs for integration into custom or third-party applications, such as Google Docs and Excel. Other dashboard integrations include customer relationship management (CRM) systems; integration with enterprise resource planning (ERP) tools; extract, transform, and load (ETL) software; and the Microsoft Office Suite. Where Looker Excels.

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THE HACKIES: A CMO’s guide to integrating marketing technologies

chiefmartech

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Some clients had lead and opportunity management processes that required them to customize the data models and functionality in their CRMs.

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The B2B Marketer’s Quick Start Guide: Direct Mail Platforms

Heinz Marketing

They likely integrate with your CRM, MAP and other tools/tech. Pros: Platform is easy to integrate from a web and mobile perspective and well documented. Integrations: Salesforce, Outreach, Marketo, SalesLoft, HubSpot, and more. Integrations: Google Chrome, Marketo, Outreach, and Salesforce.