3 Lead Management Questions Sales will Ask Marketing
It's All About Revenue
AUGUST 1, 2011
by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. But this evolution can create some uncertainty, questions and challenges from your sales counterparts – even if they helped define it. Because of lead scoring , we now only pass on “sales ready” leads. Reddit.
B2B Marketing Automation gathers steam
grow - Practical Marketing Solutions
NOVEMBER 11, 2010
Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. The increasingly challenging B2B sales environment is forcing companies to explore new ways to market and sell their products. A confluence of trends is changing the way business buyers purchase, making marketing automation software essential.