| |  CRM + Digg + Sales Cycle | 8 articles |
| Page 1 of 1 | Previous | Next | MARKETING GENIUS BLOG MARCH 9, 2011  Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing. Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 It is remarkable how rich the Sales 2.0 Salesforce demonstrated social media fully integrated into the sales and marketing experience of using SFA. Digg this! | IT'S ALL ABOUT REVENUE AUGUST 1, 2011 3 Lead Management Questions Sales will Ask Marketing by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. But this evolution can create some uncertainty, questions and challenges from your sales counterparts – even if they helped define it. Because of lead scoring , we now only pass on “sales ready” leads. Reddit. | | | | | |
| MARKETING GENIUS BLOG JUNE 28, 2011  5 Key Questions for Choosing a Marketing Automation Solution But increasing the number of qualified leads and speeding up sales cycles is serious business and requires a thoughtful process for making the right choice. And does sales agree with you that the Twitter leads are good? 2 What are the top 5 criteria sales believes constitutes a qualified lead? Digg this! So what is the best approach to buying a solution? | GROW - PRACTICAL MARKETING SOLUTIONS NOVEMBER 11, 2010  B2B Marketing Automation gathers steam Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. The increasingly challenging B2B sales environment is forcing companies to explore new ways to market and sell their products. As a result, sales and marketing teams are facing the challenge of selling to buyers who won’t talk to their sales team. | GROW - PRACTICAL MARKETING SOLUTIONS JUNE 23, 2010  Can the social web play a role in customer retention? This process of listening, reacting and renewal must be continual and integrated through an effective CRM system. The social web might be a tool to listen and tune-in to possible innovations and market needs but I don’t see how social networks can create sustainable switching costs in this part of the sales cycle. Digg this! process to retain customers. Lower risk. | MARKETING INTERACTIONS AUGUST 16, 2007  Selling is a Team Sport - Marketing Interactions Ive written tons about converting that data to actionable intelligence, eliminating silos, and coordinating efforts between marketing and sales. Therecan only be one current corporate presentation, for example, and itserves no one if a sales representative must compare multiple to figureout which is right, that’s the power of a repository." This takes coordination. | | | | | | | |
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MARKETING INTERACTIONS | MONDAY, AUGUST 27, 2007  Connecting to Buyers with Content - Marketing Interactions
It appears that part of this is due to marketings tendency to toss leads into the CRM and to sales before theyve got reason to do so. This is further justification that a solid content marketing strategy can deliver results that can have a major impact your sales cycle and customer acquisition. Define Progressive Triggers for Content Marketing Programs The Contagious Content Challenge Using Editorial Calendars in B2B Content Marketing LoopFuse Removes the Budget Barrier from Marketing Automation Can Sales Finish Marketings Sentence? Youve heard all this a lot. MORE >> -
MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 26, 2007  Point Solutions Dont Deliver Intelligence - Marketing Interactions
Her recent article, Marketing and Sales alignment requires more than point solutions makes some good, well, um, points. Marketing needs a platform that, not only gives them capabilities, but intelligence they can use to help leads farther through the sales cycle—before they get tossed to sales. Its hard for sales to acquire customers if the leads have no relationship with the company beyond submitting contact information for one download. In Kims post, she says, "What Marketing needs is CRM for Marketing. Otherwise youre not likely to get there. MORE >>
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