Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. Therefore, the business goal is to mix shift the segments! I think the goal is to grow the entire pyramid and optimize the experience for each segment. Lots of diverse versions of this. I think this is the wrong goal. Networking.
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