B2B Marketing Automation gathers steam
grow - Practical Marketing Solutions
NOVEMBER 11, 2010
Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. Vendors such as Genius, Eloqua, Marketo, and Pardot are reaping the benefits and growing fast. The increasingly challenging B2B sales environment is forcing companies to explore new ways to market and sell their products. Digg this!