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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce. Yeah right.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? Most recently I was head of product management at a MAP startup in Boston. Shiny features sell.

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Four things tech vendors need to know about AI implementation

B2BMarketing.net

Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. While some technology vendors might be seeing AI as something new, 6sense has been leveraging AI to enhance its platform for 10 years now.

Vendors 52
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Why there are 10,000 martech products that “kinda all do the same thing” (but not really)

chiefmartech

One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” With an increasingly exasperated tone, people ask, for example, “What’s the point of hundreds of CRMs or marketing automation tools? .” ” Send an email. Render a web page. Actually, no.

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Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. Like message delivery, those are complicated tasks that can easily be the sole focus of a “best of breed” product or products. It often depends on the origins of the product.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Total reviews: 679. Average user rating: 9.35.

Webcast 363
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Engagio Tops the List of Account-Based Marketing Vendors

Valasys

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.