Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

JANUARY 30, 2024

Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. That’s predictive analytics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency.

Campaigns 108

Campaigns Account Based Marketing B2B DemandBase 108

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. With so many different martech tools and platforms available, it can be difficult to figure out what solution is worth your time and money. Example #3: AI-powered customer relationship management (CRM).

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. The third and final tip is to track the experiences in your analytics tool. Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

SmartBug Media

APRIL 4, 2022

We’ve now established that intent data is an awesome way to help marketers and salespeople alike, but who are the top intent data providers and what can you do with those tools once you purchase them? Demandbase. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Martech

MARCH 27, 2024

LinkedIn easily integrates with your marketing automation, CDP or CRM platform, allowing seamless back-and-forth sharing of audiences. If your company leverages tools like 6Sense, Terminus or DemandBase, you can also target specific decision-makers or influencers across diverse placements and platforms they use daily.

Account Based Marketing 110

Account Based Marketing Spending B2B Marketing ABM 110

Engagio

OCTOBER 11, 2023

For example, if sales prospecting is critical, prioritize providers with seamless CRM integration and tools that put AI-driven insights directly into seller workflows. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

OCTOBER 1, 2021

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Is CRM still important to you?

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Allocation InsideView 109

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Marketing Management 119

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Heinz Marketing

SEPTEMBER 30, 2022

Needless to say, it’s easy to get excited about all the new tools available, be distracted by the newest shiny object in marketing technology, or think a new tool will automatically solve a marketing problem. . Are you planning to invest in new tools/tech in the near future? What tools have been the most valuable?

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

JANUARY 21, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. General questions: How easy is the tool to use?

Account Based Marketing 114

Account Based Marketing Marketing Automation Services Marketing Management Vendors 114

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. You’ve got the fundamentals and the tools and the know-how. Collecting the right data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

JANUARY 12, 2021

CRM : Activities, tasks, and campaign membership. Many Sales tools track interactions (such as email) as activities in the CRM tool, so those are straightforward to pull in. At Demandbase, we think that account-level engagement is a better indicator of potential buying activity than individual lead scores.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Engagio

JUNE 29, 2021

Pull out the much-reviled DOS-based quoting tool and who knows what might happen. The engagement data often comes from your website, CRM, and marketing automation system. Also available through Demandbase.). There are several such groups, Demandbase being one of them. Yet something must change.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. She mentions she’s been using tools like Rev, a sales development platform, to help find look-a-like target accounts to seed lists. “It It is a great tool to help you really focus and prioritize your CRM data.

Marketing AI 97

Marketing AI Allocation Top of Funnel Planning 97

Hubspot

MAY 8, 2020

As HubSpot's Senior Manager of Accelerated Leadership Programs, Ryan Batter states, "The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.". Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

Walker Sands

JULY 23, 2019

Luckily, numerous digital tools can automate, or at least streamline, targeting and personalization. You can easily hone in on your ideal prospect using LinkedIn’s sophisticated demographic and firmographic targeting tools to segment users by your key accounts and the job titles for your decision makers.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Marketing Insider Group

AUGUST 3, 2020

Sales teams should also try and pull insights (in-depth details about individuals) from their CRM activities – personal preferences such as they enjoy golfing on the weekends, or that it’s best to reach them through LinkedIn on weekends, and so on. Constantly educate sales and marketing teams, and provide them with apt resources and tools.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Full Circle Insights

SEPTEMBER 22, 2022

Opportunities are measured in stages: Detected: Marketers use intent data from companies like Bombora, 6sense or Demandbase to identify early-stage interest from accounts that matches the marketers’ intent topics.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

DemandBase

APRIL 27, 2020

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. They’re on the front lines building relationships with contacts and understanding what they need whether it’s a tool or a service. Partner Marketing. How do I ABM?

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Speaker: Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Outgrow

FEBRUARY 4, 2022

This can be done with the help of the IP addresses that your Google Analytics has saved or with the help of interactive content tools like Outgrow. You can also use more effective content marketing tools like interactive content to better leverage your intent marketing efforts. . Demandbase. Identify potential new geographies.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. What ABM tools do. A wide variety of ABM tools are available to automate and execute ABM strategies. Data enrichment.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Paid Content 124

Full Circle Insights

SEPTEMBER 12, 2022

Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI. You’ll need tools that give you visibility. Learn more. . . > Demandbase ABM. ABM is an investment.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Content4Demand

OCTOBER 6, 2021

In this context, marketing teams must step up to the plate and leverage all the tools at their disposal to ensure that content, programs and campaigns are microtargeted, personalized, immediate and connected. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io What have they done?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

TrustRadius Marketing

OCTOBER 3, 2022

For example, by using downstream intent data, a web development business discovers a customer segment that frequently visits a product page for their upgraded analytics tool after utilizing the business’s web services. Intent data is more than just a prospecting tool. Integrate intent data with existing platforms.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Directive Agency

FEBRUARY 4, 2022

Which tool(s) should I focus on? Oftentimes, the Marketing Operations team owns the marketing tech stack and ensures that all marketing tools are being used properly and that we’re getting ROI from those tools. The biggest tool in the trade is Salesforce (SFDC). What resources are available to help me?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80