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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct. Use Knowem.com to claim your (and your company’s) profile across social networks; you don’t have to be active on all of them (only the ones where your customers and prospects are). •