CRM, DemandBase and Linkedin - B2B Marketing Zone

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency

Paid Search Agency Demographics Display DemandBase

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

MARCH 17, 2015

Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.” contextual targeting.

Paid Search Agency

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies

B2B Marketing Zone

The Point

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

Webinars

Stay Connected