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KoMarketing Associates

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How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

In “one to one” ABM, the program may only target 10-50 prospects. According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success.