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| | WEBBIQUITY
JUNE 14, 2011 [CRM, DemandBase] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
The sales “discovery call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct. Use Knowem.com to claim your (and your company’s) profile across social networks; you don’t have to be active on all of them (only the ones where your customers and prospects are). Greg Ott , Demandbase. Steve Woods , Eloqua.
| | THE POINT
OCTOBER 18, 2012 [CRM, DemandBase] B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.
MAY 31, 2013 | B2B MARKETING MENTOR
[CRM, DemandBase] Mobile, Social, Data and CRM: Top Analysts Predict the Future
OCTOBER 18, 2012 | THE POINT
[CRM, DemandBase] B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
JUNE 14, 2011 | WEBBIQUITY
[CRM, DemandBase] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 27, 2010 | MODERN B2B MARKETING
[CRM, DemandBase] Social CRM: The Latest Evolution for Managing Customer Relationships
JUNE 9, 2009 | MODERN B2B MARKETING
[CRM, DemandBase] True Social Selling
JUNE 9, 2009 | CUSTOMER EXPERIENCE MATRIX
[CRM, DemandBase] Marketo Sales Insight Expands Salesforce Access to Marketing Data
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| | B2B MARKETING MENTOR
MAY 31, 2013 [CRM, DemandBase] Mobile, Social, Data and CRM: Top Analysts Predict the Future
'A year ago today, Software Advice published the first-ever CRM’s Next 5 in 5 report. Taking a page from IBM’s playbook , we interviewed top analysts in the space to devise a list of technological advances that would change CRM during the next five years. Brent Leary, owner of CRM Essentials. CRM Idol finalist Demandbase is one such data curation innovator I found.
| | MODERN B2B MARKETING
JUNE 27, 2010 [CRM, DemandBase] Social CRM: The Latest Evolution for Managing Customer Relationships
The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). One very vital element of social CRM is social selling, which leverages Web 2.0
| | CUSTOMER EXPERIENCE MATRIX
JUNE 9, 2009 [CRM, DemandBase] Marketo Sales Insight Expands Salesforce Access to Marketing Data
Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). a list of “interesting moments” for each prospect, showing activities that the company has deemed significant.
| | MODERN B2B MARKETING
JUNE 9, 2009 [CRM, DemandBase] True Social Selling
Years ago a successful sales representative knew how to optimize their time by ‘reading’ their prospects. The key to the salesperson’s success was interpreting the signals of their prospect, allowing them to focus their time when it was needed most, at pivotal moments during the buying process with those most likely to buy. Sales can view a list of all of their leads in their CRM. Sales can sort their leads in their CRM by priority, allowing them to contact leads when they need the most attention. Email templates are kept in the CRM.
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